From the article:
The Kunduz incident resulted in more strict application of the ROE and a lot less U.S. air support for Afghan troops and police. This makes the security forces less effective and the Taliban more so. This sort of thing is no accident. The Taliban and drug gangs have invested a lot in the local media, to make each civilian death, at the hands of foreign troops, a major story.
A new super weapon called media control. Actually it's just a big guilt trip. It works because we allow it. We buy into the guilt trip and modify our behavior in their benefit.